New user bonuses are one of the biggest draws when joining a football betting site. For UK players in 2025, these bonuses often come in the form of free bets, matched deposits, bet insurance, or enhanced odds on select matches. The best football betting platforms design their welcome offers to appeal specifically to football fans, making it easier to explore match betting, accumulators, and in-play markets with extra value.
Below are the football betting sites uk offering attractive new user bonuses for football punters.
1. Bet365
Why It Offers Flexible Free Bet Credits for New Users
Bet365’s new customer offer is straightforward and ideal for football betting enthusiasts.
Welcome Bonus:
- Bet £10, Get £30 in free bet credits
- Qualifying bet must be placed at minimum odds
- Free bet credits usable across football markets
- No withdrawal restriction on winnings
- Works with in-play and pre-match football bets
Bet365’s welcome package is clean and practical, allowing new users to try a wide range of football bets with minimal risk.
2. William Hill
Why It Provides Choice and Simplicity
William Hill gives new users a choice of football-focused free bets upon placing a small qualifying wager.
Welcome Bonus:
- Bet £10, Get £30 in free bets
- Free bets split into two £15 tokens
- Useable on football accumulators, match odds, or goal markets
- Easy to unlock with just a £10 initial stake
- Often includes exclusive price boosts on major football fixtures
This is a great starting point for new punters wanting to explore William Hill’s football markets risk-free.
3. Paddy Power
Why It Offers a No-Risk First Bet
Paddy Power stands out with a money-back offer if your first football bet loses.
Welcome Bonus:
- Bet up to £20, get money back as cash if your first bet loses
- Applies to single bets on football or other sports
- No wagering requirement on the refunded cash
- Often combined with early price boosts on football events
Paddy Power’s bonus is ideal for cautious newcomers who want protection on their first bet.
4. Betway
Why It Combines Bonus Value with Accumulator Features
Betway’s welcome bonus supports both single and acca betting, which is perfect for football bettors.
Welcome Bonus:
- Up to £30 in free bets after placing a qualifying £10 wager
- Free bets issued as one token
- Available for use on any football market
- Acca insurance and Betway Boosts available after sign-up
Betway’s offer suits new users looking to test out football accumulators or build bet slips across multiple matches.
5. Unibet
Why It Offers a Second-Chance Bonus
Unibet gives new football bettors a refund if their first bet doesn’t land, helping reduce the risk of joining.
Welcome Bonus:
- Up to £40 money-back offer on first football bet
- Includes £10 bonus for casino games
- Refund given as bonus funds if first bet loses
- Simple T&Cs and fast crediting
Unibet’s offer is great for trying out less predictable football markets like goal scorers or correct score.
6. Ladbrokes
Why It Offers Flexibility with Multiple Free Bets
Ladbrokes delivers a segmented bonus structure, giving new users four separate chances to bet on football.
Welcome Bonus:
- Bet £5, Get £20 in free bets (4 x £5 tokens)
- Free bets can be used on different football matches or markets
- Low entry cost makes it beginner-friendly
- Often paired with football price boosts
This structure gives new bettors the freedom to experiment across multiple fixtures and bet types.
7. Coral
Why It Offers a Quick Start for Casual Football Bettors
Coral keeps it simple with a small initial bet requirement and easy-to-use bonus tokens.
Welcome Bonus:
- Bet £5, Get £20 in free bets
- Free bets credited as 4 x £5 tokens
- Valid on all football markets including live bets
- Accessible on both desktop and mobile apps
Coral’s low-threshold offer is ideal for punters new to football betting or online wagering in general.
8. SBK
Why It Offers a Strong Risk-Free Entry Point
SBK uses a risk-free bet approach, with refunds in cash rather than bonus funds.
Welcome Bonus:
- Up to £40 refund if first football bet loses
- No wagering on refunded amount
- Must deposit via card or bank transfer
- Modern app-based platform with sharp odds
This is an attractive option for users who value exchange-level odds and a clean mobile experience.
Conclusion
Football betting sites in 2025 are offering generous and varied new user bonuses tailored to different types of punters. Bet365, William Hill, and Paddy Power lead with flexible and low-risk offers. Unibet, Betway, and SBK cater to new bettors who want to minimise early losses. Meanwhile, Ladbrokes and Coral provide accessible, split-token options for spreading bets across different matches. Whatever your football betting style, these welcome bonuses give you a valuable head start.
